reTHINK FUNction

At Uncharted Play, we have one goal: convince the masses to reTHINK FUNction. Who says solutions to global problems have to be boring? By optimizing the functionality of play, we hope to address issues of global importance while injecting more joy into each day.

For the sOccket, the flagship movement of Uncharted Play, Inc., this means taking a sport loved around the world and harnessing this passion to provide real, environmentally-friendly energy to power electrical appliances like LED lamps, water sterilization devices and mini refrigerators. We also hope that our innovation will inspire others to dream and create as well. Innovation is nothing if not contagious, and our goal is to lead by example, paving the way for people around the world to fix the issues facing humanity while keeping joy at the forefront of their lives. Learn more at unchartedplay.com

• “It’s quite extraordinary, really… If ever there was an innovator, she’s it” - President Bill Clinton on co-inventor and CEO, Jessica Matthews
• “An idea with revolutionary potential for the developing world” - TED
• “One of the most amazing discoveries of 2010″ - Parade
• “Highbrow and brilliant” - New York Magazine
• “A historic and heroic idea” - Good Housekeeping
• “Magic” - CNN
• “This ball is fricken awesome” - Actress Rebecca Romijn

• 2011 Good Housekeeping Shine On Award for Innovation, Winner
• 2011 TED Ads Worth Spreading, Honorable Mention
• 2010 Popular Mechanics Breakthrough Award – Next Generation Award, Winner
• 2010 Elle Gold Awards, Winner

The sOccket movement would not be possible without the help and support of so many generous companies, organizations, and people. See our full Partners List.

Boston Herald
BusinessWeek
Chicago Sun-Times
Clean Technica
CNN Live
CNN Sports
Discovery News
Economic Times
Elle
Fast Company
The Gadgeteer
Gizmodo
Good Housekeeping
Net Green News
New York Magazine
New York Times
Reader’s Digest
Reuters
TakePart.com
The Atlantic
The Telegraph
Times Live
US Youth Soccer Show
Yahoo! Sports